Brandon Semenuk’s Casual Approach to Insane Freeriding

Brandon Semenuk’s Casual Approach to Insane Freeriding

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There’s no place quite like Utah for abundant opportunities for creative freeriding.

MTB legend Brandon Semenuk knows that better than most, as he’s repeatedly returned to the state’s surreal desert landscapes for some of the most wicked edits ever made. He doesn’t disappoint with In the Know, a beautiful and breezy little edit from SRAM.

Switching between modern camera work and grainy Polaroid-like filters, the point is clear: Utah is a place that bridges the past and present of mountain biking, especially when it meets Semenuk’s boundless creativity.

“Always seeking a new edge, a new way to express himself, Brandon has relied on Utah as a partner in this journey, and the results always left us wondering what more there is to find out there in the mesas,” SRAM wrote in the vid description.

Take a quick break and enjoy some killer stunts in the desert.

Runtime: 3 minutes


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